I recently found on the web this article originally published in the NY Times about how to create readers from our children. Take a look. http://www.nytimes.com/2007/10/14/nyregion/nyregionspecial2/14Rparenting.html?_r=1&oref=slogin
Obiviously it's not something that will happen over night. But how about taking steps each day to see that it happens.